With the rise of technology and social media, it becomes difficult to determine where to market your business. Do billboards work? radio ads? commercials? Biznology reminds us that 75% of customers say that they use social media as part of their buying process. If your company isn’t marketing through social media, will that 75% ever find you? Or worse yet, they search for you and you are nowhere to be found! Why is social media marketing so important for small businesses?
1) Brand Awareness / Brand Legitimacy
Social media is now one of the easiest, cheapest, and most effective forms of social media marketing. Pages on popular platforms are great ways to begin interacting with customers and networking with other businesses. Your page is a place for you to claim your company and appeal to your audience. The Data and Marketing Association found that 77% of millennials make purchases both online and in-store after viewing something on Facebook. Whether they view it via an advertisement or they view it on the page itself, millennials are gushing over the convince of finding brands online
2) New Leads
Marketing your business through social media is a surefire way to find yourself acquainted with new customers. Rather than strictly word of mouth or discovery of a business now through sharing and sponsored posts on social media, your business can find its way to people across the world! Business 2 Community’s study says that 49% of people share online content that they like with friends, family and co-workers weekly. Customers happy with your business are more than likely to share your posts or page which will attract new customers to you!
3) Customer Service
Service with a smile now means a ‘ :) ’. As quickly as customers are discovering products via social media, they are also writing reviews and detailing their displeased stories about products or experiences. Social media is a prime opportunity to quickly and publicly respond to these issues in a personal manor. Brandwatch gathered two studies; 78% of users who complain to a brand via expect a response within an hour, 77% of users feel more positive about a brand when they have been responded to. These statistics show that people want businesses to take action to resolve a problem quickly, and that when businesses do take action customers are very appreciative of it.
Social media marketing is highly helpful when used appropriately and can have significant positive effects on your business! Contact us today to start up your social media pages!