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Free Digital Marketing Tools

Free Digital Marketing Tools

Digital marketing is one of the best, most cost-effective ways to attract new customers and drive awareness for your brand. SEO, social media, email, and content can help you tell your story and invite your customers to take part in it.

Digital marketing research, design, execution, and tracking however is extremely difficult if you don't use software and tools to help do the heavy lifting and keep you organized.

Top-tier digital marketing tools, however, can be extremely expensive, especially if you're just getting started. We have compiled a list of free digital marketing tools to help you get your message out and attract new customers.

Free Search Engine Optimization (SEO) Tools

Google Analytics

A free web analytics tool that comes with every Google account. Google Analytics tracks your site visitors, projects trends, and suggests ways to improve your web presence.

Google Search Console

A free Google tool that helps you monitor and maintain your site's presence in Google search results. GSC will help you to rectify any issues that may arise. You can either upload or manually enter your site's URL into Google search console, and start tracking your site's presence in Google search results.

Google Adwords Keyword Planner

A free keyword research tool from Google that is a must-have for any digital marketer. You can use it to research keywords, view search volume trends, and make informed decisions about which keywords you want to target.

Google My Business

A free Google tool that helps you monitor and maintain your company's presence in local and branded search results. GMB is used in conjunction with Google Analytics to keep track of site traffic and to help you improve your web presence especially when it comes to local or "near me" searches


An indispensable tool for researching keywords, backlinks, and domains from your competitors. SEMRush provides you with accurate organic search traffic data and allows you to spy on your competition's SEO and social media strategies.

Free Email Marketing Tools


A free email marketing service that helps you design, send, and track your email campaigns. Mailchimp has a user-friendly interface that allows marketers to design and send beautiful email newsletters. It also allows you to track subscriber engagement, and report on your email campaigns' results.


A fully-featured marketing automation platform that helps you manage your leads, send email newsletters and track all of your digital marketing efforts. Hubspot also comes with a free CRM. There is a paid version, however, they also have a stripped-down version that you can use to get you started or help you learn the software before you upgrade to a paid version.

Free Social Media Tools


A content scheduling and social media management tool that lets you manage your Facebook, Instagram, Twitter, LinkedIn, and other accounts. Hootsuite allows you to set schedules for your posts, respond to messages, and monitor all of your social media accounts. Hootsuite also has a free version.


A very similar tool to Hootsuite, Buffer allows users to manage their Facebook, Twitter, Pinterest, and other social media account.s Buffer also lets users compose and schedule posts for later. Like Hootsuite, there is a free version of the tool available.

Free Graphic Design Tools


A free cloud-based graphic design software that allows you to create designs for your social media, blog posts, and other marketing materials. Canva has thousands of free design elements that allow users to create beautiful designs with just a few clicks.

There are many tools out there that can help you with your digital marketing efforts. Take advantage of these and other free tools to help you get your campaigns off the ground before you spend money on expensive digital marketing tools.

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